Lighting90
14th Dec 2007, 17:20
LAND ROVER LRX CONCEPT
Land Rover unveils a vision of its future at the NAIAS (Detroit Show) in January 2008, with the world debut of the LRX concept - a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values. As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability focussed technologies, clearly addresses the needs of a changing world.
"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," says Phil Popham, Land Rover's managing director. "The LRX is in every respect a Land Rover, but it's a very different Land Rover.
"LRX has unmistakable Land Rover design and the breadth of capability that you'd expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take."
Compact and premium
The LRX is described as a cross-coupé, and dramatically extends the scope of what Land Rover stands for. Though smaller than Freelander 2 / LR2, the LRX is conceived as a premium car, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of a 4x4 and the visual presence of a larger vehicle, but in a more compact package.
The first all-new Land Rover revealed since Gerry McGovern became the company's design director, LRX is a natural extension of the Land Rover range, complementing the existing models with a car that will help to define a new segment. Its many recognisable Land Rover design cues include bold new interpretations of the signature clamshell bonnet, the floating roof and the solid ‘wheel-at-each-corner’ stance.
"LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting – because Land Rover has never built ordinary cars," says Gerry McGovern. "LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it's a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty."
Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile 4x4 with the cachet of the Land Rover name. In addition, its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area give significant gains in fuel efficiency and reduced CO2 emissions.
The LRX concept also adopts intelligent power management systems and other technologies first shown by Land Rover in the Land_e concept in 2006. Further details of the LRX's powertrain and sustainability technologies will be released at the Detroit Show.
Extending 'breadth of capability'
The positioning of LRX could be described as moving subtly from traditional SUV to crossover, with its more car-like appearance and dynamics that are sportier and on-road biased. But while its character is underlined by excellent agility, handling and performance, the LRX also promises the widest breadth of capability in the class. To help achieve this, it has full-time four-wheel drive and Hill Descent Control, as well as a special version of Land Rover’s acclaimed Terrain Response system, to optimise traction on difficult surfaces ranging from icy roads to wet grass, gravel and snow. But to reflect LRX's more on-road bias, Terrain Response also gains a new ‘Eco’ mode for lower emission urban driving.
The design of the LRX was developed entirely in-house, driven by a passion to create a car that truly represents Land Rover’s future thinking. It has a very dynamic profile, with a distinctive taper to the floating roofline and a muscular shoulder running the length of the car, accentuated by the rising beltline. The glazing wraps right around the LRX, with no exposed pillars, creating a bold design graphic. The architectural structure of the upper body can be glimpsed through the windows and roof – echoing some of the best contemporary buildings.
Pushing the wheels out to the four corners helps give the car its purposeful stance, and its front-end design makes a powerful and instantly recognisable statement of Land Rover’s identity. There are new interpretations of Land Rover’s traditional clamshell bonnet, distinctive headlamps, jewel-like, tapering blade indicator clusters front and rear, and subtle side vents. The LRX’s wheel arches are wide but softly integrated, housing 20-inch alloy wheels.
The carefully sculpted corners dramatically reduce the car’s visual overhangs front and rear. With its perforated two-bar grille, door releases concealed in the car’s shoulders, and graphic details ‘punched out’ of the smooth body surfaces rather than overlaid on them, the LRX is beautifully proportioned and elegantly simple – but very dramatic and distinctive.
Land Rover unveils a vision of its future at the NAIAS (Detroit Show) in January 2008, with the world debut of the LRX concept - a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values. As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability focussed technologies, clearly addresses the needs of a changing world.
"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," says Phil Popham, Land Rover's managing director. "The LRX is in every respect a Land Rover, but it's a very different Land Rover.
"LRX has unmistakable Land Rover design and the breadth of capability that you'd expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take."
Compact and premium
The LRX is described as a cross-coupé, and dramatically extends the scope of what Land Rover stands for. Though smaller than Freelander 2 / LR2, the LRX is conceived as a premium car, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of a 4x4 and the visual presence of a larger vehicle, but in a more compact package.
The first all-new Land Rover revealed since Gerry McGovern became the company's design director, LRX is a natural extension of the Land Rover range, complementing the existing models with a car that will help to define a new segment. Its many recognisable Land Rover design cues include bold new interpretations of the signature clamshell bonnet, the floating roof and the solid ‘wheel-at-each-corner’ stance.
"LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting – because Land Rover has never built ordinary cars," says Gerry McGovern. "LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it's a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty."
Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile 4x4 with the cachet of the Land Rover name. In addition, its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area give significant gains in fuel efficiency and reduced CO2 emissions.
The LRX concept also adopts intelligent power management systems and other technologies first shown by Land Rover in the Land_e concept in 2006. Further details of the LRX's powertrain and sustainability technologies will be released at the Detroit Show.
Extending 'breadth of capability'
The positioning of LRX could be described as moving subtly from traditional SUV to crossover, with its more car-like appearance and dynamics that are sportier and on-road biased. But while its character is underlined by excellent agility, handling and performance, the LRX also promises the widest breadth of capability in the class. To help achieve this, it has full-time four-wheel drive and Hill Descent Control, as well as a special version of Land Rover’s acclaimed Terrain Response system, to optimise traction on difficult surfaces ranging from icy roads to wet grass, gravel and snow. But to reflect LRX's more on-road bias, Terrain Response also gains a new ‘Eco’ mode for lower emission urban driving.
The design of the LRX was developed entirely in-house, driven by a passion to create a car that truly represents Land Rover’s future thinking. It has a very dynamic profile, with a distinctive taper to the floating roofline and a muscular shoulder running the length of the car, accentuated by the rising beltline. The glazing wraps right around the LRX, with no exposed pillars, creating a bold design graphic. The architectural structure of the upper body can be glimpsed through the windows and roof – echoing some of the best contemporary buildings.
Pushing the wheels out to the four corners helps give the car its purposeful stance, and its front-end design makes a powerful and instantly recognisable statement of Land Rover’s identity. There are new interpretations of Land Rover’s traditional clamshell bonnet, distinctive headlamps, jewel-like, tapering blade indicator clusters front and rear, and subtle side vents. The LRX’s wheel arches are wide but softly integrated, housing 20-inch alloy wheels.
The carefully sculpted corners dramatically reduce the car’s visual overhangs front and rear. With its perforated two-bar grille, door releases concealed in the car’s shoulders, and graphic details ‘punched out’ of the smooth body surfaces rather than overlaid on them, the LRX is beautifully proportioned and elegantly simple – but very dramatic and distinctive.