DVLA Personalised Registrations’ first three-day auction of 2012 raised more than £2.8 million, with the Agency’s 11-series proving to be the talking point of the event.


Popularity for the 11-series, which proved to be one of the DVLA’s most successful series when they originally went on sale in December 2010 in readiness for March 1st 2011 new car registrations, are clearly as intense, and sought after, as ever.
Half of the top eight best sellers at the sale, staged at the Stratford Manor Hotel, Stratford-upon-Avon, last week, bore the number 11. A mystery businessman stunned all by buying DH11 LON for a total price close to £80,000 during the first day, JO11 NNY fetched £31,184 while the sale’s third highest earning registration, PO11 LLY, went under the hammer for £21,000.
Pam Fellows, of Maidstone in Kent, bought her perfect personalised registration – FE11 OWS – for £18,224. The registration 1 NLH was bought for £18,800 while 1 NWB and 99 MAC were each bought for £18,500.
Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “Again we had cause to celebrate another highly successful three-day sale. While many customers walked away with relatively low costing bargains, the high-figures raised by the 11-series again took us all by surprise.”
In 2011, the six auctions staged by the DVLA raised more than £16 million. Since the sale of personalised registrations begun in September 1989, more than £1.7 billion has been raised with all the money generated going to the Treasury.
DVLA Personalised Registrations next three-day auction will be staged at the De Vere Village Hotel in Tingley, Leeds, commencing on Wednesday, March 21.